Audi’s No-Rings China EV Gamble Is Falling Flat With Drivers
An Audi electric vehicle on display at the Shanghai Auto Show on April 24.
Photographer: Qilai Shen/BloombergAfter nearly a century of Audi AG branding every car with four interlocking rings, the German automaker shed its iconic marker last year in China, betting a sleek, tech-heavy electric vehicle would reignite consumer interest.
So far, the revamp — it’s now just AUDI, in all caps — has done little to kick-start a turnaround in sales.