Summit Partners Bets $122 Million on Web Sales Startup Stay22

Private equity firm Summit Partners is investing $122 million in Montreal’s Stay22 Technologies Inc., a startup that offers technology to help publishers and creators earn money from online sales.

Stay22, founded in 2016, allows social media influencers, bloggers and others to link their content to another company’s transactional website. When a consumer makes a purchase, Stay22 earns a fee, which it redistributes in part to those creators.