Samsung Unveils Galaxy S26 Ultra With Privacy Screen, Lighter Design and More AI

Samsung Electronics Co. unveiled its Galaxy S26 lineup of smartphones, with an emphasis on artificial intelligence features and real-world privacy over major design changes.

The new devices, announced Wednesday at an event in San Francisco, include the extra-large Galaxy S26 Ultra ($1,300), the Galaxy S26 Plus ($1,100) and the more standard-sized Galaxy S26 ($900) — with prices that put Samsung in direct competition with Apple Inc.’s iPhone 17 line. While the Ultra costs the same as its predecessor, the Plus and S26 are both $100 more expensive than last year’s models, an increase that may partially be explained by the ongoing memory chip crunch.