Google Debuts $499 Pixel 10a Just Ahead of the iPhone 17e Reveal

Alphabet Inc.’s Google introduced its latest entry-level Pixel smartphone, hoping that new AI software capabilities, minor hardware refinements and an unchanged $499 price can make up for an otherwise iterative update.

The Pixel 10a is available for preorder now with shipments starting March 5, Google said in a statement on Wednesday. Like other recent Pixel phones, the 10a will receive seven years of software and security updates. It will be offered in a range of colors including fog (light green), obsidian (black), berry (red) and lavender.