Heineken Cuts 7% of Staff as Beer Slump Weighs on Brewer

Heineken NV will cut about 7% of its workforce to contend with an industry-wide slump in beer demand triggered by rising prices and consumers moderating their alcohol consumption.

The Dutch brewer, which also makes the Tecate and Amstel brands, said Wednesday it will cut 5,000 to 6,000 jobs — mostly in Europe — from a global workforce of 87,000. It also reported beer volumes fell in 2025, though the 2.4% drop was slightly less than analysts anticipated.