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Tesla Taps Europe Executive to Oversee EV Maker’s Global Sales

A Tesla Inc. electric vehicle dealership in Berlin.

Photographer: Liesa Johannssen-Koppitz/Bloomberg

Tesla Inc. tapped a leader of its European operations to oversee electric-vehicle sales globally in the latest leadership change at the company’s struggling automotive business.

Joe Ward, Tesla’s vice president for Europe, the Middle East and Africa, will lead the company’s sales, service and delivery organization, according to people familiar with the matter who asked not to be identified because the decision isn’t public.