Shiseido Sees Profit Return After Drunk Elephant Writedown

Shiseido Co. said it expects to return to operating profit this year after posting its first loss in decades in 2025 due to a writedown of the Drunk Elephant brand.

The cosmetics and beauty company forecasts operating profit of ¥59 billion ($380 million) for the year ending December, with sales seen rising 2.1% to ¥990 billion. Analysts on average project ¥56.4 billion in operating profit on sales of ¥992 billion.