India Cracks Down on AI-Generated Content on Social Media

India tightened rules governing social media content and platforms, particularly targeting artificially generated and manipulated material, in a bid to crack down on the rapid spread of misinformation and deepfakes.

The government on Tuesday notified new rules under an existing law requiring social media firms to comply with takedown requests from Indian authorities within three hours and prominently label AI-generated content. The rules also require platforms to put in place measures to prevent users from posting unlawful material.