This Is the Inside of the Jony Ive-Designed Electric Ferrari Luce

Former Apple Inc. design chief Jony Ive spent years helping conceptualize what a car from the iPhone maker might look like. Before the project was ultimately scrapped, Apple had settled on a vision of a fully autonomous vehicle built around massive displays and an interior designed for relaxation rather than driving.

More than six years after leaving Apple, Ive has now had the chance to unveil a car — and it could hardly be more different from what he once explored at the technology giant. The vehicle, a Ferrari codesigned by the Italian carmaker and Ive’s studio LoveFrom, rejects the prevailing tech-industry vision of autonomy and screen-dominated interiors. Instead, it leans heavily into tactile switches, physical controls and the act of driving itself, while still featuring the milled aluminum components and leatherwork that have become signatures of Ive’s design language.