Breitling Debuts Formula One With Aston Martin Partnership

Breitling AG will become the official watch partner of the Aston Martin Formula One team, marking a high-profile debut into one of the world’s most popular sports.

The private equity–backed Swiss watch brand is replacing rival Girard-Perregaux as the British racing team’s official watch partner. It’s part of a wider deal Breitling has struck that also includes a collaboration with Aston Martin Lagonda Global Holdings Plc, the UK-listed luxury carmaker.