PepsiCo to Cut Doritos Prices as Much as 15% to Boost Demand
A worker arranges Lay's chips at a grocery store in Scottsdale, Arizona.
Photographer: Ash Ponders/BloombergPepsiCo Inc. is cutting prices by as much as 15% for key brands, including Lay’s and Doritos, in a bid to lift sales by offering more affordable products.
The New York-based snacks and beverage company said reductions on suggested retail prices for marquee items are rolling out this week ahead of Sunday’s Super Bowl, while keeping sizes the same.