Labubu Maker Pop Mart Sets Up London Hub for European Push

Pop Mart International Group Ltd. is setting up a London headquarters for its European operations as the Chinese maker of Labubu collectible toys seeks a new growth market after its breakout success in the US.

The company will open 27 new stores in Europe in the coming year, including as many as seven in the UK, where more than 150 jobs will be created, according to a statement from the British government.