Consumer Tech

Instacart to Help Costco Take Grocery Orders in Europe in International Push

The Instacart website on a laptop computer in 2021.

Photographer: Tiffany Hagler-Geard/Bloomberg

Costco Wholesale Corp. will use Instacart's technology to power online grocery ordering in Spain and France, extending their partnership beyond North America for the first time as the delivery company looks overseas for growth.

Instacart, which trades as Maplebear Inc., will use its white-label technology and fulfillment services to power Costco’s e-commerce website and offer same-day grocery deliveries in both countries, Instacart said in a statement on Friday. The company has chosen the two markets because they “combine dense urban environments with established retail footprints,” Instacart Chief Executive Officer Chris Rogers said in an interview.