Super Bowl Ad Rates Hit $10 Million for 30-Second Spot, NBC Says

Prices for Super Bowl commercials have reached as high as $10 million ahead of the Feb. 8 broadcast on NBC, according to the network’s head of global advertising, reaffirming the NFL’s grip on fans and sponsors.

Super Bowl viewers can expect to see more ads from the technology, pharmaceutical and wellness industries as they watch the Seattle Seahawks take on the New England Patriots, NBCUniversal’s Mark Marshall said in an interview. Almost 40% of this year’s sponsors didn’t participate last year, he said.