TikTok Star Khaby Lame Signs $975 Million Deal to Monetize Global Fan Base

Khaby Lame, the world’s biggest TikToker, partnered with Rich Sparkle Holdings Ltd. to transform his 360 million social-media followers into a commercial venture.

The $975 million deal gives the Nasdaq-listed financial services firm 36 months of exclusive global rights to Lame’s brand, moving him from influencer to “equity-backed creator,” according to a company statement. Lame has 160 million followers on TikTok, compared with 156 million for Charli d’Amelio, who ranks as the second-highest popular person on the platform.