Fanatics Taps Kendall Jenner for Its First Super Bowl Betting Ad

Kendall Jenner in a Fanatics Sportsbook Super Bowl commercial.Photographer: Sophie Sahara/Fanatics Sportsbook/OBB Media

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January 27, 2026 at 2:15 PM UTC

Fanatics Inc., the sports apparel company, will use TV’s biggest event to promote its sports-betting business, featuring model and media personality Kendall Jenner in its first-ever Super Bowl ad.

The 30-second ad will run Feb. 8 during halftime at the Super Bowl as the Seattle Seahawks face off against the New England Patriots. Prices for spots during the big game, airing this year on NBC, have reached $8 million, AdWeek said.