MrBeast Nabs $200 Million Investment From Tom Lee’s Bitmine

Bitmine Immersion Technologies Inc., the largest corporate holder of the cryptocurrency Ether and chaired by Fundstrat’s Tom Lee, said it will invest $200 million for a stake in Beast Industries, the private company behind YouTube star Jimmy “MrBeast” Donaldson.

The move highlights the growing convergence between digital finance and the creator economy, as crypto-native firms look to align with brands that dominate Gen Z and Gen Alpha attention. Beast Industries oversees Donaldson’s sprawling YouTube business — now the platform’s most-watched — and consumer brands including Feastables. In October, it filed a trademark application for “MrBeast Financial,” listing services such as cryptocurrency exchange platforms and consumer lending.