Jeep Is the Rare Car Brand That’s Cutting Prices Right Now

Stellantis NV’s Jeep brand is mounting a turnaround bid by cutting prices, an unusual strategy in an increasingly exorbitant US car market.

The quintessential SUV brand has simplified its lineup, offering fewer model iterations and reducing up-charges. Take the Wrangler, for example — Jeep has both trimmed base prices and slashed the cost of configuring its halo vehicle with extra options.