Carmakers Slash Prices Again in China, Defying Regulators

Global automakers and their dealers in China are pressing ahead with aggressive price cuts and purchase incentives in early 2026, defying Beijing’s efforts to rein in discounts that have roiled the market for more than three years.

BMW AG slashed its official price guide last week on 31 models sold in China, with reductions of as much as 301,000 yuan ($42,000) on its flagship pure-electric i7 M70L model. The German automaker’s steepest cut outlined was for its iX1 eDrive25L, which saw a 24% drop to 228,000 yuan.