Comcast’s NBC Sells Out Ad Inventory for Winter Olympics
The high-profile sporting events are expected to score big viewership and major ad revenue for NBC, as well its Peacock streaming service.
Photographer: Patrick T. Fallon/AFP/Getty ImagesComcast Corp.’s NBCUniversal has no remaining ad spots available for the upcoming Winter Olympics, signaling high demand as the company prepares for a whirlwind of sporting events next month including Super Bowl LX and the NBA All-Star Game.
NBC, which has held exclusive media rights to the Winter Olympics since 2002, said Tuesday it set a record for ad sales for the event. The broadcaster signed on more than 100 new companies and brands for this year’s Games, which will take place in Milan and Cortina, Italy, from Feb. 6 to Feb 22. NBC declined to disclose specific figures for the ad sales.