Europe’s Media Giants Face Double Threat From AI, Low Ad Demand
ITV said “widespread caution” around the UK budget had crippled demand for advertising.
Photographer: Christopher Furlong/Getty ImagesEurope’s biggest publishers and broadcasters face a tough 2026, with artificial intelligence threatening to disrupt business models and global uncertainty crimping advertising budgets.
The media and entertainment subindex of the Stoxx Europe 600 is set to post earnings growth of 6.9% in 2026, trailing the 10% pace expected for the broader index, Bloomberg Intelligence data shows.