Peak ETF Mania? Flows, Launches and Volume Shatter All Records

With less than two weeks to go, 2025 is set to be a record-breaking year for the $13 trillion US exchange-traded fund industry: new high-water marks in flows, launches and trading volume. It’s up for debate whether the next few years will be as kind.

US-listed ETFs have attracted a staggering $1.4 trillion so far in 2025, shattering the annual flow record set just last year. At the same time, more than 1,000 new products have entered the market — another unprecedented sum. Trading volume in the ETF market also hit a new yearly high. The last time all three measures hit a record in a single year was in 2021, according to Bloomberg Intelligence data.