China Tightens Oversight of Internet Platform Pricing Practices

China issued rules for governing pricing-related practices of internet platform operators to safeguard the interests of consumers and merchants, telling them not to impose unreasonable restrictions on merchants’ ability to set prices.

The Cyberspace Administration of China said in a statement Saturday that merchants selling goods or providing services across different platforms may set their own prices in accordance with the law. The regulations take effect on April 10, 2026, and will remain valid for five years.