Consumer

Nike Sinks After China Sales Plunge, Delaying Turnaround

WATCH: What’s going wrong at Nike?Source: Bloomberg

Nike Inc. shares fell after the company warned that sales will decline this quarter amid persistent weakness in China and at its Converse brand.

The world’s largest sportswear company expects revenue to be down in the low-single digits in the three months that started Dec. 1, a surprising turn after two straight periods of growth.