General Mills Says Stressed Shoppers Buying More on Sale

The chief executive of General Mills Inc. said more North American consumers are buying food when it goes on sale, the latest signal that households are feeling pinched by the economy.

“What we see is that consumers, when there is a discount, we see them buying more because they’re financially strained,” General Mills chief executive Jeff Harmening said on the earnings call Wednesday after the company released its second-quarter results.