Diageo Sells East Africa Brewer to Asahi for $2.3 Billion

Beer production at a bottling plant, operated by East Africa Breweries Ltd., in Nairobi.
Photographer: Patrick Meinhardt/Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By David Herbling and Jennifer Creery

December 17, 2025 at 8:49 AM UTC

Updated on

December 17, 2025 at 10:41 AM UTC

Diageo Plc agreed to sell its majority stake in East African Breweries Ltd. to Japan’s Asahi Group Holdings Ltd. in a $2.3 billion deal as the struggling UK distiller streamlines operations to speed its turnaround.

The deal includes Diageo’s 65% stake in East African Breweries as well as its majority holding in UDVK, a Kenya-based spirits producer and importer, the company said Wednesday. Bloomberg News previously reported that the UK company had chosen banks for a strategic review of East African Breweries.