When Did Hollywood Get So Earnest?

The third Avatar is here, right when audiences seem ready to embrace some heartwarming hokum.

Neytiri (Zoe Saldaña) doesn’t know that it’s all going to be OK in Avatar: Fire & Ash.

Source: Disney

Since its debut in 2009, James Cameron’s Avatar franchise has occupied a strange place in the cultural conversation. These are some of the biggest movies ever made. The original is the highest-grossing film of all time, making more than $2.9 billion dollars worldwide. Its 2022 sequel, Avatar: The Way of Water, is the third highest.

They are also persistently a punchline.