China Brings EV Price War to Thailand, Dangling 38% Discounts

Chinese electric vehicle makers, already struggling with bruising competition at home, have brought their aggressive discounting to Thailand as they look to win over budget-conscious buyers.

The savings are eye-catching: BYD Co. slashed as much as 38% from the sticker price for its Seal electric sedan in October, and is offering compensation if there are more price cuts this year on some of its other models.