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Spotify Test Will Let Users ‘Power’ the Algorithm and Generate Customized Playlists
Incoming co-CEO Gustav Söderström says the Prompted Playlist feature is part of a new phase of personalization
Spotify is testing allowing users to type in prompts and receive a playlist that takes their listening history into consideration.
Image courtesy of SpotifySpotify Technology SA will begin testing a new feature that allows users to type an idea for a playlist into the app and receive a unique set of songs based on their historical taste and behavior.
The Prompted Playlist feature is part of a broader effort underway at the Swedish streaming giant to rethink what listeners will want from the platform in the future, Gustav Söderström, incoming co-chief executive officer, wrote in a blog post on Wednesday.