EU Says Meta Will Change Ads Policy After €200 Million Fine

The European Union said Meta Platforms Inc. will offer Facebook and Instagram users an alternative choice that shows fewer personalized ads, potentially heading off another clash with the bloc after the US social media company was hit was a €200 million ($233 million) fine.

Meta will offer users the option to share less data from January in order to comply with the EU’s Digital Markets Act, its landmark rules for big tech firms, according to a statement from the European Commission, the bloc’s executive arm.