Logitech CEO Says AI Devices Are Solutions Looking for Problems

Logitech International SA’s chief executive officer said the computer accessory maker is done for now with price hikes, while dismissing other hardware makers’ rush to build artificial intelligence-centric gadgets.

The Swiss company was among the earliest to raise prices earlier this year following a wave of US tariffs. “I think we were quick to do it,” said CEO Hanneke Faber in an interview. “I’m glad we were quick because it had to be done and it was better to rip off the proverbial Band-Aid than kind of drag our feet, which some others did.”