Hugo Boss Hits Reset Again After Promised Turnaround Falters

Hugo Boss AG forecast a decline in sales and earnings next year as the German fashion house seeks to recover from a challenging period by streamlining its product range and raising prices.

Currency-adjusted sales will fall by a mid- to high-single-digit percentage in 2026, while earnings before interest and taxes will probably reach between €300 million ($349 million) and €350 million, the company said Wednesday. That’s below the average analyst expectation compiled by Bloomberg.