Sheffield United’s US Owners Seek Capital After Challenges

An English FA Cup fourth round-replay football match between Sheffield United and Wrexham at Bramall Lane in Sheffield.

Photographer: Paul Ellis/AFP/Getty Images

The owners of Sheffield United Football Club have begun sounding out potential new investors, after the club faced tougher-than-expected first phase under its current ownership.

COH Sports has hired advisory firm Penwick Group to help assess incoming interest, according to people familiar with the matter.