Ryanair Scraps Loyalty Membership Service Following Costly Trial
Passenger aircraft, operated by Ryanair Holdings Plc, on the tarmac at London Stansted Airport.
Photographer: Chris Ratcliffe/BloombergRyanair Holdings Plc has scrapped its subscription service eight months into the plan after finding it was costing the budget airline too much money.
More than 55,000 people signed up to Prime, which generated more than €4.4 million ($5.1 million) in subscription fees, though members received €6 million in discounted fares, Ryanair said on Friday in a statement.