This Black Friday, Dog Food Is In and Luxuries Are Out
Stretched US consumers plan to stock up on everyday essentials in this year’s seasonal sales.
Eilise Fisher in her home in Flagstaff, Arizona.
Photographer: John BurchamOn past Black Fridays, Eilise Fisher has fired up her laptop and searched for deals on big-ticket items: A reduced Le Creuset Dutch oven, or a new TV at 30% off. This year, her shopping cart looks a little different — Fisher is planning to stock up on three 40-pound bags of Purina kibble, the favorite snack of her three rescue dogs: Luke, Leia and Yoda.
Fisher, a 47-year-old government project manager living in Flagstaff, Arizona, has also created a color-coded spreadsheet of her potential purchases, detailing the product’s original price and any available discounts. It’s a step beyond her usual wish list.