MercadoLibre Tries to Woo Brazil’s Online Shoppers as Amazon, Shein Close In

MercadoLibre Inc. has dominated the online-shopping market in Latin America. — MercadoLibre Inc. has dominated the online-shopping market in Latin America.
Photographer: Mayolo Lopez Gutierrez/Bloomberg

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By Leda Alvim, Rachel Gamarski, and Maria Clara Cobo

November 25, 2025 at 12:30 PM UTC

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MercadoLibre Inc. has long dominated the online-shopping market in Latin America, but this holiday season, it finds itself in a fight to fend off rivals from both ends of the Pacific Ocean.