OpenAI Debuts ChatGPT Shopping Research Tool Ahead of the Holidays

OpenAI unveiled a free artificial intelligence-powered shopping research tool that it says can generate a personalized buyer’s guide for ChatGPT users during the holiday season.

While ChatGPT has always been able to respond to shopping-related questions, OpenAI has trained a version of its GPT-5 mini model that asks clarifying questions and draws its answers from reviews published on what the company considers higher-quality websites, it said in a blog post Monday. For example, user experiences shared on Reddit may be considered more trustworthy than paid marketing or reviews posted on a product page, OpenAI representatives told reporters ahead of the announcement. The tool does not prioritize specific websites when citing links to products, they added.