UEFA Sees More Than 20% Increase in Broadcast Rights
The Union of European Football Associations' (UEFA) Champions League trophy.
Photographer: Patrick T. Fallon/BloombergUEFA, the European football governing body, increased the value of the broadcast rights for its top-five markets by more than 20% for the next cycle, people familiar with the process said, a bright spot against a backdrop of a subdued European market for sports rights.
UEFA will receive €2.5 billion a year for the next cycle, which runs from 2027 to 2031, up from about €2 billion in the last round, one of the people said, asking not to be named discussing information that’s not public. The revenue boost from bids for markets in the UK, Germany, France, Italy and Spain will be seen as a success for UEFA and its competitions, which include the Champions League.