Airbus Draws Another Blank With Emirates as Deal Remains Elusive

For Airbus SE, the biennial air show in Dubai is starting to follow a pattern that’s both familiar and painful: The European planemaker pitches its biggest aircraft to local champion Emirates, only to come up empty as archrival Boeing Co. gets showered in orders.

That sequence of events played out again this week, when Emirates announced on the first day of the expo that it would purchase 65 additional 777X aircraft from Boeing at a list price of $38 billion, extending its commitment to the US company’s largest jetliner.