Consumer Tech
Uber Lets Riders Reserve Trips to Ski Resorts as Part of a Premium Push
The seasonal booking option is rolling out today and will be available in the Uber app through the end of March
Photographer: Ascent/PKS Media Inc./Stone RF/Getty ImagesUber Technologies Inc. is expanding the availability of its reserved rides option to include popular ski destinations, part of a larger effort to lure wealthy consumers toward more premium services.
Using the new booking feature, called "Uber Ski,” riders can schedule in advance a vehicle to and from nearly 40 of the top mountains in North America and Europe, the rideshare company said in a statement Thursday. That will include the ski resorts in Vail, Colorado, Park City in Utah and Stowe in Vermont, as well as ski mountains in Canada, Switzerland and France.