Apple Aims to Capitalize on Mini App Trend With New Program

Apple Inc. introduced a new program Thursday that lets the iPhone maker collect revenue from mini apps and games within larger “super apps,” an attempt to capitalize on a growing trend among software developers.

The initiative — called the Mini Apps Partner Program — takes a 15% cut of in-app purchases for mini apps and games, Apple announced on Thursday. That’s half the 30% level that many developers are usually charged when the company processes payments.