Amazon Rebrands Kuiper ‘Leo’ as It Scales Up Satellite Service
A United Launch Alliance rocket carrying Amazon Project Kuiper is prepared for launch in Cape Canaveral, Florida on April 9.
Photographer: Miguel J. Rodriguez Carrillo/Getty ImagesAmazon.com Inc. is rebranding its Project Kuiper broadband satellite network with a new name, Amazon Leo, as the company scales up the service to compete with Elon Musk’s Starlink.
The company announced the change on Thursday, stating that Kuiper was always intended to be a code name through the program’s early milestones.