Consumer

Tariffs Are Forcing Brands to Cut Back on Black Friday Deals

Moving away from promotions is a risk as discretionary incomes decline amid higher costs across the economy.

Photographer: Luke Sharrett/Bloomberg

At this time in 2024, Ash Harbor’s hardwood whiskey dispensers and ThinkFit’s meal prep containers were 10% to 20% off. This year, they’re full price.

Shoppers have tariffs to thank for that, according to Dan Peskorse, owner of the parent company that sells the products.