Video Games’ Hottest New Platform Is an Old One: Websites
Time-squeezed players appreciate the fast access, ease of use
Poki, a host for Web-based video games, says its revenue has grown by 50% annually since 2020.
Source: Poki
Video-game players are returning to an old technology to get their dopamine fix: websites.
While much of the $189 billion video-game industry is stagnant or shrinking, the appetite for web-based games like GeoGuessr and chess is soaring. Sales for such titles — advertising and the sums players spend for in-game items, were expected to triple from 2021 to 2028, reaching $3.09 billion, according to data from Google and Kantar, a market researcher.