Pop Mart Shares Fall After Live-Streaming Incident About Pricing

Shares of Pop Mart International Group Ltd., the maker of the popular Labubu toy line, fell more than 5.5% Friday to their lowest level since May, after a livestream incident reignited scrutiny over its product pricing.

The Hong Kong-listed stock’s drop followed a viral clip in which a Pop Mart employee appeared to question the value of a blindbox item during a Thursday livestream, according to The Cover, a Chinese local media outlet. The product in question — a phone chain blindbox priced at 79 yuan ($11) — sparked backlash across social media.