DraftKings Sees ‘Incremental Opportunity’ From Predictions Bets

DraftKings Inc. Chief Executive Officer Jason Robins said he sees a “huge incremental opportunity” in predictions market bets, but that the emerging business doesn’t overlap with the company’s core sports wagering products.

Exchange-based betting is only about 5% of the market in the UK, according to Robins. DraftKings plans to launch its own prediction-based product in the US aimed primarily at states were online betting isn’t already legal.