Finance

EQT Chief Warns Private Equity’s Pursuit of Retail Cash Is Risky

Per Franzen

Photographer: Dave Benett/Getty Images

EQT AB’s chief cautioned the industry against chasing money from individual investors, warning that aggressive fundraising could backfire and damage credibility.

Per Franzen, chief executive officer of the world’s second-largest private equity firm by capital raised, said his biggest concern is that asset growth may be prioritized over substance, with retail and wealth products rolled out without supporting investments.