Trump Meets Swiss Business Leaders, Orders More Trade Talks

US President Donald Trump speaks at the White House in Washington during an event in April announcing tariffs.
Photographer: Mark Schiefelbein/AP Photo

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By Catherine Lucey and Bastian Benrath-Wright

November 4, 2025 at 10:27 PM UTC

Updated on

November 5, 2025 at 10:09 AM UTC

US President Donald Trump met with executives from Switzerland and announced additional trade talks, as the European nation’s private sector enters the fray in seeking to reduce a tariff rate that ranks higher than any other developed nation.

Trump has imposed a 39% tariff on the country, threatening to drive up costs for chocolatiers including Lindt and watchmakers such as Swatch Group and Rolex SA.