Instacart Debuts White-Label AI Shopping Chatbot in Enterprise Push

Instacart is adding artificial intelligence-powered tools for grocers, including an assistant that can make product recommendations, the latest in a growing effort to sell enterprise software to retailers.

The company said Tuesday that its AI shopping assistant will be offered as part of its white-label e-commerce service, which powers the online shopping sites for some grocery chains like Sprouts Farmers Market Inc. and Publix Super Markets Inc. The chatbot will be tested on Sprouts’ website and app over the coming months, Instacart said in a statement on Tuesday. It will also be available on Kroger Co.’s iPhone app, it said.