Bath & Body Works Taps New Executives to Aid Turnaround Plans

Bath & Body Works Inc. is shaking up its leadership team as its new chief executive officer moves to revive the brand after a 37% stock plunge.

The Columbus, Ohio-based company has hired former chief executive officer at Macy’s Inc.’s Bluemercury, Maly Bernstein, as chief commercial officer and Samantha Charleston as chief human resources officer. Charleston most recently lead human resources at Americold Logistics LLC. Both appointments will be effective November 12 and the new executives will report to Chief Executive Officer Daniel Heaf.